Some marketing projects don’t fit into standard categories. They start with “Can you figure out how to…” rather than “Please do exactly this.”

Though they come in many shapes and sizes, at their core these projects need someone who can write clearly, think creatively, and coordinate multiple moving pieces.

Here’s a selection of custom marketing projects I’ve handled for various clients:

For an industrial parts distributor, the challenge was making industrial parts buying less boring. I handled:

• Writing over 80 humorous and informative video scripts.

• Creating engaging blog content that made technical topics accessible.

• Managing social media campaigns that built personality around industrial products and running a comedy Twitter/X account.

• Coordinating voice actors, illustrators, and video editors while maintaining creative direction.

• Creating over 100 humor images and social content that helped humanize a traditionally dry industry.

I’ve taken on various research-heavy projects including:

• Radio advertising market research and developing radio ad concepts.

• Product sourcing research for specialty promotional items like hard hat stickers, custom packing tape, and QR code manufacturers.

• Grant application review for a vegetable farm’s greenhouse expansion project.

I’ve worked on improving how businesses communicate online through:

• Detailed website audits for a leather goods company, custom corporate shirt manufacturer, and trading card business.

• Identifying website usability issues, content gaps, and missed opportunities.

• Creating actionable improvement plans for better user experience and conversion rates.

• Newsletter writing and Google Forms creation for a flower farm’s sales processes.

Here are a few things that don’t fit anywhere else:

• Helped hire designers to test how to turn conveyor belt waste into wearable promotional belts.

• Assisted with live game show production and content creation.

• Researched custom temporary tattoos and coordinated production.

• Jingle writing and production.