Technical products create a dilemma. Potential customers need enough detail to make informed decisions, but too much jargon confuses people. Go too far the other way with oversimplifying, and it can leave out important details and selling points, and also come across like talking down.

The answer is to explain important technical specifications in plain terms, giving customers the details they need to make good decisions, without overloading them with jargon and specs.

Contact me if you want to make your technical products easier for customers to understand, or scroll down to see how I helped a generator service company explain complex specifications in a clear way.

I created detailed pages for specific equipment models:

Generac 10kW Home Standby Generator. Breaks down technical specs (power output, fuel types, battery options, engine type) into terms people can understand and use to make decisions. Explains what appliances the generator can run and includes detailed FAQs about cost, installation timeline, and warranty.

Generac 22kW Home Standby Generator. Uses the same approach for a larger model, helping customers compare capacity and features without them getting overwhelmed.

Champion 22kW Generator Service. A product page breaking down technical specs (power output, fuel types, battery system, engine) in terms customers can understand, with an FAQ section addressing common questions about installation timeline, costs, and capabilities.

Home Backup Generator Maintenance Service. Sells an ongoing maintenance service by focusing on peace of mind and reliability rather than getting into technical details about oil changes and filter replacements.

Who Fixes Backup Generators. Lists eight different repair options (from free help to generator specialists) with pros and cons for each, helping customers understand why choosing a specialist matters without being pushy about it.

Cold Weather Kit Installation. Sells cold weather kit installation as an add-on service by explaining when customers need it, why it’s worth the investment, and what problems it prevents.

Ready for pages that help customers understand what they’re buying and why they should choose you? Contact me to discuss what will work best for your business.