Here are some examples of my writing for businesses and the problems I helped solve. Each section below has its own page with detailed examples (you can also find them in the Examples menu dropdown). Plus, I’ve put some other work samples at the bottom.

When you offer several services, separate pages for each one work better than cramming everything onto one page. Customers can find exactly what they need and you show up better in search results. See how I helped a landscaping contractor organize its many services.

Plastic surgery patients have time to research carefully and evaluate small details as signals of competence. Clear, error-free writing builds confidence and attracts qualified patients. See how I helped a facial plastic surgeon communicate expertise through pages for specific procedures.

People considering therapy need to evaluate whether a practice understands their particular needs. Clear, relatable writing that addresses specific conditions helps potential clients see you understand what they’re going through. See how I helped a counseling practice connect with potential clients.

Printing companies sell different products to different types of customers. Separate pages for each customer type work better than one generic page. See how I helped a printing company by creating different pages for schools, event planners, and businesses.

People with eroding shorelines look for help with their specific lake or river, not generic erosion control services. If you have a shoreline restoration company, individual pages for each location help you rank higher in searches and show potential customers you understand their body of water. See examples of lake and river pages I wrote for a shoreline restoration company.

See how I helped an auction house create pages that bring in consignors.

When you sell specialty metals like titanium, customers often want the cheapest option. This puts you in a race to the bottom on price. Application-specific pages that show your expertise and quality help you escape price competition and stand out from commodity suppliers. See how I helped a titanium supplier with this.

People who need emergency tree removal are very motivated customers looking to hire someone NOW. See pages I wrote for an arborist company that help them show up in front of these customers.

These pages explain how concrete is durable, easy to maintain, and can be stamped with a variety of patterns.

Technical products create a dilemma. Customers need enough detail to make informed decisions, but too much jargon confuses people. Oversimplifying can leave out important details. The answer is explaining technical specs clearly while giving customers what they need to make good decisions. See how I helped a generator service company make complex specs accessible.

Some products sell themselves as premium. Sports cars, for instance. But what if you’re selling rain gutters? Customers often just want the cheapest option. You need to show why paying more is worth it for their specific situation. See how I helped a gutter company sell premium products.

For a roofing company, I wrote pages explaining a premium roofing option and an add-on service. See them here.