People considering therapy are often in stressful situations, and need to evaluate whether a given therapy practice understands their particular needs.

Clear, relatable writing that addresses specific conditions helps potential clients see that you understand what they’re going through, without clinical jargon that creates distance, or typos that undermine credibility.

Contact me if you need approachable writing for your therapy practice, or scroll down to see how I helped a counseling practice connect with potential clients.

Low Self-Esteem Counseling. Opens with relatable questions that help show understanding of low self-esteem thinking patterns, explains causes including social media’s impact, and describes how therapy can help without getting into technical treatment terminology.

Veterans’ Counseling. Speaks directly to the experiences of many military veterans (trauma during service, struggling to adapt to civilian life, relationship difficulties), includes statistics showing they’re not alone, and lists specific challenges the practice can help with.