AI Quick Comparison for Business Owners: 2026

AI Quick Comparison for Business Owners: 2026

Four AI self-portraits side by side: Claude's glowing orb in a night sky, ChatGPT's friendly robot in an office, Grok's colorful swirling human profile, and Gemini's wireframe digital head with code in the background

There are a ton of AI options out there. In this post I’ll go over some major pros and cons of Claude, ChatGPT, Grok, and Gemini.

I’m not affiliated with any of these companies. This review isn’t about their controversies. It’s simply looking at the state of the tools themselves and how they might be useful to you.

Claude

Claude's self-portrait: a glowing warm orb with radiating lines against a dark blue night sky with scattered stars
Self-portrait

It’s the only one I pay for currently, with the Pro plan at $20 per month. Claude is the best AI for writing that I’ve found. It consistently works better than ChatGPT, Grok, and Gemini in this regard. It also does a generally satisfactory job at research.

Claude’s biggest downside right now is simply usage limits. They aren’t extreme for the Pro plan, but you don’t have to be a power user to hit the daily usage cap.

When you hit the limit there are three options: Wait for the timer to run out; pay as you go; or upgrade the overall subscription.

One of Claude’s current verbal tics is to put the word “actually” into a lot of things. This happens to the point where I use “actually” less in my human writing so people don’t think I’m AI!

As of this writing, Claude can’t generate images with as much versatility as the others on this list. It created the self-portrait you see as an SVG file, which I converted into a JPG for upload.

ChatGPT

ChatGPT's self-portrait: a friendly robot wearing a gray blazer and headset, with large teal eyes, standing in a bright office with plants and bookshelves
Self-portrait

The free plan doesn’t write as well as Claude, but it does offer a slightly different perspective on things. This is useful for checking the research of one AI against the other or and coming up with extra ideas.

ChatGPT’s ability to create images has improved a lot in the last couple of years. It can usually spell words correctly now and people have the right number of fingers.

For generic queries like basic research or math problems, free ChatGPT works fine. There’s no need to use up credits on whatever other AI you might be paying for.

ChatGPT still likes em dashes and colons too much, though their frequency has gone down from the glory days. It’s also greatly reduced its use of words like ensure, showcase, key, and highlight from the GPT-4o era.

More recently, ChatGPT’s default personality has gotten condescending. It will assure the user that “you’re not wrong, you aren’t imagining this.” As if we need this reassurance.

Grok

Grok's self-portrait: a human profile in swirling purple, pink, and blue colors with cosmic elements, against a dark abstract painted background
Self-portrait

Of the four AIs on this list, in my experience free Grok is the weakest. It follows instructions less closely and the writing can be longwinded. For example, when I ask if a text contains inaccuracies, it will create a wordy output listing off everything that is correct too, instead of just pointing out what was inaccurate. The core of its response tends to get lost in the sauce as a result of this.

For casual use Grok can generate images about as well as ChatGPT and Gemini.

Despite its limitations, Grok is still useful to have in your AI rotation, both for its slightly different perspective in research and writing, and as just another option when you’ve run out of credits somewhere else.

Gemini

Gemini's self-portrait: a translucent wireframe human head and shoulders made of glowing blue and purple connected nodes, surrounded by floating code and circuit patterns, labeled "AI Portrait - Self_Assembly_V7.1"
Self-portrait

Free Gemini does all the basics and doesn’t have particularly annoying personality quirks. What I’ve said about ChatGPT and Grok applies here in terms of Gemini being useful for basic writing, cross checking, supplemental research, and just not using your paid credits when you don’t have to.

Judging which free AI creates the best images is a bit subjective, but if I were to pick one based on gut feeling more than anything, I’d pick Gemini. (Not comparing the self-portraits but just in general.)

Want the benefits without the learning curve?

If you’d rather not deal with too much AI yourself, I can handle that side of your projects for you. Learn more about my AI Wrangler service.

AI Video Tools: Why Your Ad Takes More Than Prompts

AI Video Tools: Why Your Ad Takes More Than Just Prompts

Though it’s easy to become numb to seeing AI videos, generating them yourself can seem a bit magical. You enter a short prompt and boom! A minute later you get a video of aliens playing basketball on Venus.

Misunderstood Mechanics of AI Videos

Current video models can make clips that even a few years ago would have cost thousands to film. They can produce animations that would have required years of training and a lot of skill and patience from a human animator.

This apparent easy firehose supply of any video one can imagine creates a potential trap for business owners. They’ll see an AI ad and think, “Hey that looks good!” Then they’ll use Veo or Sora for a few minutes and be like, “Look at this talking gorilla I’ve made. It only took me thirty seconds!”

But the ad isn’t finished. It’s just an 8-second clip or a collection of clips. So they’ll call in an employee and say, “Here’s an easy job for you. Just finish this AI ad. I’ve already done the hard part. Finishing it should only take you an hour.”

The employee goes away, then eventually comes back, with an ad nobody is happy with. It took way longer than expected, doesn’t match the business owner’s vision, and it wasn’t easy for the worker to make after all.

What went wrong?

AI Makes Clips, Not Finished Videos

To understand this, it’s good to lay out the parts that go into a finished video. These are:

1. The footage. This can come from AI generations, or it can be filmed on a camera, or it can be created by an animator.

2. The audio. This can also come from AI or be produced traditionally.

3. Editing. Currently this is still a human task. You can’t go to Veo and say, “Put these five clips together, use this audio, trim this, adjust that.” We’ll probably get there some day, but not today.

4. Scripting, inspiration, matters of taste. Though ChatGPT can write prompts that the video AI uses, ultimately some person has to give direction for what should be in the video, regardless of how the prompts are created.

It’s easy for people to focus on how quickly AI can spit out a short clip, and dismiss all the human factors that still go into making a proper video out of what the AI has generated.

On top of this, as anyone who has used Veo or another video model knows, using AI is no guarantee of getting the clip you want. There’s still a lot of troubleshooting and experimenting involved, particularly if you want something specific or with character continuity. (I wrote more about one common frustration here.)

To make a good AI ad still requires a lot of work, skill, and judgement calls by a person. Yes, it cut out the need for the film crew or animator, but that’s only one part of a video.

Get Ads That Work

Want an AI video up and running? Writing, generating, and editing all contribute to the finished product. I’ve done all these steps, know how they work together, and can handle the whole thing for you, or just help with the parts that aren’t working.

Check out my AI Wrangler page for more, see examples of finished ads, or contact me to discuss your project. I work with businesses directly and white-label with marketing agencies.

Will Using AI For Content Hurt Your Business?

Will Using AI For Content Hurt Your Business?

Forget robot uprisings and super-intelligent AI overlords. A more practical concern is, “Will using AI lose me money?” Plus the related question, “Will NOT using it lose me money?”

A relentless tide of low-effort AI slop content is rising. Millions of people stand to profit by pushing you onto the AI hype train. On the other side are just as many “experts” issuing dire warnings of doom, and internet dwellers getting anti-AI opinions off their chests.

When doing something and doing nothing both seem like mistakes, what is the path forward?

Time to put philosophy and feelings aside. What are the reasons to not use AI in your business?

Reason #1: You obviously don’t need AI

This one is simple. For example, you make pottery by hand and are already selling everything you want, making all the money you care to have. Your system is working, and there’s no reason to introduce AI at this time.

Reason #2: You’re concerned about making people mad

It’s quite common to hear internet people complain about AI art and other content. They say it’s cheap, cringe, steals work from starving artists, puts writers out of a job, and the least a business can do is employ a real person instead of pressing the “easy” button.

But the question isn’t whether some complainers don’t like AI use. The question to ask yourself is whether a lot of these people who oppose AI are your customers, who open up wallets periodically and give you money?

If yes, and using it could alienate them without much prospect of a greater return from somewhere else, AI might not be worth using right now.

If such people are not a big part of your customer base, though, don’t worry about them. They aren’t paying you anyway.

Reason #3: You’re concerned AI slop will make you look cheap

Putting aside the people who specifically don’t like AI, what about the more general public? These are people who don’t have philosophical opinions about the technology but are becoming sick of the AI slop being shoved in their faces every day.

In this case, the important question to ask yourself is whether the AI writing, images, or videos you are putting out qualifies as “slop.” Or is it useful to your customers?

If you run a carpet cleaning company and somebody just spilled marinara sauce on his white carpet, two days before the in-laws come to visit, do you think he cares if you used AI in your business? He cares how quickly you can clean the rug. 

Today, people don’t like AI slop, but they’re revolting against SLOP. They aren’t revolting against something helpful, interesting, useful, or entertaining that’s making their lives better or easier.

If your AI use or content provides value that in any way positively impacts the lives of people who experience it, the vast majority will not care that AI was involved. They will care about whatever pain you took away or helpful service you provided.

Flowchart for deciding when to use AI in business with decisions and outcomes

Get The Benefits Without the Hassle

Want some AI propellant without needing to wade through all the options yourself? Though I started writing when the current AI chips were still silica sand, I’ve also kept up to date on AI tools, allowing me to help based on practical experience.

Contact me and you can tune what you get, from pure human writing, to AI videos and research, or somewhere in between. I work with businesses directly and white-label with marketing agencies.

 

Is ChatGPT Worth Subscribing To?

Is ChatGPT Worth Subscribing To?

You may be thinking about using ChatGPT to help write pages for your website or do research. This review is intended to help answer whether ChatGPT is worth your time and money.

I have used ChatGPT on and off since 2023. I have also used Claude, Grok, Gemini, and others, so I have some frame of reference for what else is out there. I’m not affiliated with any of these companies.

Are you a business owner who’d rather get the benefits of AI tools like ChatGPT without having to figure them all out? I can handle that for you.

Is ChatGPT Better Than Other LLMs?

For basic queries and information gathering, the free versions of ChatGPT, Grok, and Claude are pretty similar. (I’ve mainly used Gemini with a paid Ultra plan, so I can’t speak to how that stacks up to free versions.) There’s no particular reason to use ChatGPT over the others, or to avoid it. The choice more comes down to personal preferences, as each chat has a slightly different personality, and whether you like or dislike one of the companies.

Why Subscribe?

In my experience, the main reason to subscribe is to increase the daily usage limit for the GPT-5 model. Currently the free plan gives you 10 messages per five-hour time period, and three file uploads.

I’ve found this is often enough for casual use, particularly when I’m subscribed for a different LLM and use its higher limits.

The quality of the responses goes down noticeably when the system switches from GPT-5. There are some times when I’ve found it’s worth a Plus subscription, which is $19.99 per month, to get a higher number of GPT-5 responses. 

Writing Ability

Not having to write it yourself is a big selling point of ChatGPT and AIs in general. ChatGPT’s writing style has gotten better since I wrote about it. But it still writes like an AI, whether the average reader consciously notices that or not.

I certainly wouldn’t recommend relying on ChatGPT (or any other AI) to write something and then use it verbatim. Where ChatGPT can be helpful is in creating rough drafts, particularly for subjects you have no inspiration about or experience in. This way, at least you have something to edit, revise, and build from, instead of working from a blank page.

The other way it can be helpful is at the end of the process: catching typos, pointing out sentences that might be confusing, and offering ideas for additions and subtractions.

Beyond this, writing is a solitary process, and finding a responsive reader has historically been a big challenge for writers. ChatGPT has faults, but so do people. Even considering all its quirks, as an on-call second opinion, it provides a genuinely valuable service.

If you want to subscribe mainly for writing, though, instead of ChatGPT I recommend using Claude. It’s a similar price, but its writing is more human. ChatGPT uses a lot of em dashes, colons, bulleted lists with bold headers, and sentences saying “whether you’re…” and “from…to…” It also overuses words like showcase, key, ensure, and feature.

Claude does some of this also, but less overall, which helps cut down on editing later.

Research Ability

Besides whatever datasets they were trained on, ChatGPT, Claude, and Grok all have access to the internet for research. So unlike a couple years ago where ChatGPT’s knowledge was clearly cut off at a certain date, it can now help with researching current topics by searching online.

For basic questions, I’ve found that ChatGPT, Claude, and Grok will all give answers of about equal usefulness.

I’ve noticed, though, that each of them will often find different sources. So, for example, when I was researching the history of the electric motor, while no AI was obviously flatly better than the other, they worked well together. Each had a slightly different perspective. If they all agree on something, there’s a higher probability it’s correct; but if one disagrees, that’s useful to know as well.

Even if ChatGPT isn’t your main AI, it’s worth using to double or triple check work created elsewhere.

Picture Generation

This has never been a main use of mine, though periodically I’ve experimented with images for one reason or another. When I started in 2023, it was still common for hands to be distorted, and it had a lot of trouble generating text.

I don’t have saved examples of the old ugly pictures, but picture generation has come a long way since then. Here are some examples of what it looks like now:

A ChatGPT-created image of a woman with dark hair holding up her hand with each finger visible.
Prompt: Create an image of a woman holding up her hand, so we see her palm with each finger visible.
A ChatGPT-created image of red capitalized letters within a red boarder on a tan background, saying "I'm doing my part!"
Prompt: Create an image of a banner that says, "I'm doing my part!”
ChatGPT-created image of a golden spaceship with an art-deco design with a planet and stars in the background.
Prompt: Create an image of an art deco space battleship.

These images certainly aren’t perfect. Overall, though, for free or $19.99 per month image generation, it’s amusing if nothing else, and is now good enough to also be potentially useful.

Other Uses

ChatGPT can be helpful answering math questions, if one doesn’t know how to do them, or just doesn’t feel like doing the calculations manually.

For non-work related tasks, I’ve gotten the most use out of it troubleshooting the health of some of my plants. This is a situation where uploading pictures is helpful, because it can see how the plant looks, and then give suggestions.

For things like this, I’ve found it can save time talking to it through the phone, instead of typing on the computer. Its ability to transcribe audio is very good, so it’s easy to talk naturally, and it will comprehend what you say.

Bias, Politics, and Privacy

If you’ve followed AI news at all, you’ve probably heard about various controversies involving OpenAI and ChatGPT. And you may wonder about its bias and have concerns about your privacy. I can’t put any of those concerns to rest. This review is simply looking at its potential usefulness as a productivity tool.

Price & Value

Though there are higher tiers, I’ve only subscribed to the Plus plan, which is $19.99 per month. This price is in line with the basic plans of other similar AIs.

One thing ChatGPT does very well is make it extremely easy to subscribe and unsubscribe. There are no confusing user interfaces or convoluted actions needed to make it happen. Whether you’re subscribing or unsubscribing, it only takes a couple button clicks.

Bottom Line

Unlike my reviews of ElevenLabs and CapCut, ChatGPT does not have a long and granular issues list from a user standpoint.

Is it worth using for free? Yes, for research, kicking ideas around, answering basic questions, doing math. It can be useful by itself or as a second opinion to complement another AI.

Is it worth subscribing to? That really depends on your usage:

  • If you’re going to ask only a few questions a day, don’t bother subscribing, use the free plan.
  • If you mainly want to use AI for writing, subscribe to Claude instead, which is a similar price but the writing is better.
  • If you have many questions and want to show many photos to ChatGPT per day, it can be worth getting a subscription.

It’s not a panacea for writing or anything else, and has plenty of limitations. But as a tool in your toolbox, it can be helpful.

If you’re a business owner who wants AI working for your business without sorting through all the tools and subscriptions yourself, here’s how I help and here’s how to reach me.

Is ElevenLabs Worth Subscribing To? A User’s Review

Is ElevenLabs Worth Subscribing To? A User’s Review

Looking for an AI generated audio service with text-to-speech and sound effects? Wondering if ElevenLabs is worth the time and money?

This review is not meant to be an exhaustive listing of every feature and how it compares to every other audio AI out there.

Over the last year I’ve subscribed to ElevenLabs several times for different client projects. Here are my impressions as an actual user who needed the product to work for specific tasks. I am not affiliated with ElevenLabs in any way.

The client projects I’ve used ElevenLabs for include creating video ads for businesses. If you’re a business owner or marketer who could use video ads without learning all these tools yourself, see what I’ve produced or get in touch.

Text to Speech

I have the most experience with the “Instant Speech” generator, used for speech chunks of 3,000 characters or less.

The ElevenLabs user dashboard, with a red arrow pointing to the "Instant speech" feature for text-to-speech generation.

There is a large selection of pre-made voices. While some are better than others, and some sound more obviously AI than others, overall there is a lot to work with here.

For the most part, the voices pronounce words correctly and add emphasis or pauses that sound natural. They are way beyond the horrible text to speech of the past.

When you select a voice to generate speech, it will generate two outputs at a time, each with a little variation between them (there’s no way to change this number). Occasionally, one output is perfect on the first attempt, but I found that this is rare. When I want precise emphasis or cadence, even for short paragraphs, it often takes five or ten tries to get something I’m happy with.

Issues with Text to Speech

1. It often cuts the last word short. It doesn’t actually cut it off, but the clip will end on the last sound of the last word in a way that sounds terse and unnatural. It’s not easy to hear this while generating outputs, though, but usually becomes obvious later when assembling a video and listening to the audio in context. I like to include a filler sentence that can be cut out later, but provides a buffer for the parts I want to make sure are not cut off. A short sentence works better than just one word, because one (or two) random words are often not read aloud when placed after a regular sentence. 

2. The voices can vary too much between outputs. The variation is a problem because sometimes the same voice can sound like different people. Here’s “Liam” reading the same two words: First take. Second Take. This can cause a lot of extra work trying to match outputs from different prompts.

There’s a slider to help control the variability, which can make the outputs a bit more consistent with the tradeoff of sounding potentially more robotic. This is better than nothing, but ultimately, it’s not a good choice between an inconsistent voice and a robotic one.

There is the ability to insert words in brackets to better indicate how the text should be read. This is somewhat helpful. For instance, here’s a line where I told it to [laugh] at the end. But the system sometimes just reads the words in the brackets out loud, like in this recording where I put an [anxious] direction at the beginning to set the tone.

3. Occasionally there will be background noises or sound effects that can ruin otherwise good outputs. This isn’t too common, though. If I like the output itself, I isolate the voice later using CapCut, which is a simple editing program. (I’ll have a review of it soon.)

4. The user interface to select voices is convoluted. If you’ve used ElevenLabs and have been confused by this part, it’s not just you.

How it should be: Select a voice and press a button to use that voice.

How it is: Find a voice and press a button next to “Select a voice” but the button takes you back to the previous page. That’s because you need to add the voice to your “voice library” in order to select it. But if your library is full (10 voices on the Starter plan) it won’t let you add the voice. So you now have to leave the page and navigate to the voice library, to delete one of the saved voices and free up more room. But this takes you away from the voice you’ve found, so now you have to navigate back to the voice options and find it again to add to the library.

On top of this, the catalogue of voices is cut up into different sections, and it’s unclear if there’s a way to search all the voices at once.

Using the “Studio” Text to Speech to Create Audio Books

Generating audio in the ElevenLabs editor, where a user can input text, organize it by chapters, and select from a list of available AI voices to create the speech.

The Studio interface allows generated content to be organized in chapters, and is generally better at handling large amounts of text than Instant Speech. I used Studio when a client asked if I could make some audiobooks.

The same voices are available as in Instant Speech, and from a usability standpoint, Studio is relatively easy and straightforward. There are plenty of options to fine-tune the reading, though my client didn’t want me spending a bunch of time on that; I mainly went with the default output.

Issues with Studio Text to Speech

It can struggle with punctuation and pauses. I spent a while in trial and error, adding and removing paragraph breaks and ellipses, to get it to read chapter headings correctly before the body text.

The default reading is more robotic than with Instant Speech for the same voices. Overall, there are fewer quality-of-life issues here, though.

Sound Effects

I’ve found the sound effects generator to be a very useful feature for adding background audio to videos. Things like far-off bird sounds, breathing, electrical shorts, air-conditioner hum, and suburban backyards. When a prompt is entered, the system automatically generates four outputs. I haven’t found a way to change this number. It is possible, though, to select the output duration from 0.5 seconds to 22 seconds.

For short clips of basic sounds, I found the outputs to be quite good. Sometimes I had to tweak my prompts and generate multiple batches, but I rarely went away without something I could use.

Issues with Sound Effects

It’s not uncommon for one of the outputs to be silent or very faint. The system also has a hard time with abstract prompts like “transcended enlightenment.”

Probably the worst thing about Sound Effects is that there’s no clear way to delete the output history. This is a problem because if I need to try five times to get the right bird sounds, now the history is forever clogged up with 20 outputs, and it becomes harder and harder to find old but good outputs as time goes on.

There is, apparently, some method to delete the history using API access, though I haven’t attempted it.

Other Features

ElevenLabs has multiple features beyond text to speech and sound effects: voice changer, voice isolator, voice clone, music generator, dubbing, speech to text, and some others. As of writing this, I haven’t used these enough to review them.

Price & Value

ElevenLabs pricing and subscription plans, detailing cost per month for Starter, Creator, Pro, and Scale tiers, including features and text-to-speech credit limits.

ElevenLabs has multiple pricing tiers, with monthly and yearly subscription options. I have used the “Starter” plan at $5 per month and the “Creator” plan at $22 per month. The higher-priced plan gives more of everything and a few options not included in the lower plans.

When I needed to make short voiceovers and some sound effects, the $5 Starter plan was genuinely useful.

I used the Creator plan when making the audiobooks. It’s definitely necessary to have a higher plan like this, if you want to narrate multiple thousands of words. While I did run out of credits pretty quickly making audiobooks, I think the Creator plan is a reasonable value for the price.

One thing about ElevenLabs that’s great compared to some AI subscriptions is that it’s fast and easy to unsubscribe whenever you want.

Bottom Line

Even when I am only using a few of the available features, ElevenLabs gives good value for the money. There are some pretty annoying user interface issues, but they don’t outweigh all the quality features.

Overall, ElevenLabs is a useful service and definitely above average in the AI ecosystem.

ElevenLabs is one of several AI tools I use to create video ads for businesses. If you’d rather have someone handle the tools and deliver the finished product, here’s my work and here’s how to reach me.

Do NOT Confuse Veo 3 with Veo3.ai

Do NOT Confuse Veo 3 with Veo3.ai

Update: I’ve revised this post from its original version, to reflect changes to Google’s AI Ultra plan, which increased monthly credits from 12,500 to 25,000 for and made Veo 3 Fast generations free in Flow for Ultra subscribers (changes implemented in August 2025).

If you’re thinking about using Veo 3 to generate videos, or aren’t sure about the economics of credit usage, this post is for you.

Be aware: “Veo 3” the AI video generation model, and “Veo3.ai” the website, are not the same thing. One could cost you a lot more.

“Veo 3” = an AI video creation model made by Google.

“Veo3.ai” = A website NOT affiliated with Google, and may be a scam site based on user reports.

If you’re a business owner or marketer who wants video ads made with Veo without dealing with the confusion around access, pricing, and scam sites, I do this for clients. See examples of what I’ve made or get in touch.

The backstory to this post is that when I started making AI videos for a client, he asked me to use Google’s Veo 3 video creation model. Seems simple, right? But even figuring out how to sign up—and where—was confusing.

The economics were also unclear. There appeared to be ways of generating videos for free, or with credits bought from Google, or through third-party sites running the Veo 3 model, also using credits, but not affiliated with Google.

(Credits = what you can use to pay for a video generation. These aren’t a universal monetary standard, so how much actual money a credit costs, and how much it buys, varies between companies that use credits.)

I was hesitant to sign up for anything without research ahead of time, because in 2024 I subscribed to a bad AI service, and had to change my credit card number to keep them from billing me.

Here’s the long version of what I found when researching these questions.

Getting Access to Veo 3

No Free Access
Free Gemini accounts don’t get Veo 3 video generations.

If you subscribe to Google AI Pro, you get three Veo 3 “Fast” video generations per day through the Gemini app.

With the Ultra plan, you’re bumped up to five generations per day.

In the Gemini app, these generations don’t cost credits, but you’re capped at those daily limits. 

Want more? You’ll need to use Google’s Flow tool, where generations use credits.

Using Your Google AI Ultra Credits
When you subscribe for Ultra, you’re given 25,000 credits per month. As credits aren’t directly used in the Gemini interface, to generate more than five videos a day you need to sign into Google Labs Flow. Here you can generate as many videos as you want until your credits run out, and then you can buy more.

Third Party Sources
As I mentioned, using the Veo 3 model is sometimes available through sites not affiliated with Google. For example, LTX Studio offers this. You pay them their subscription fee (varies by plan), and then they meter your access to Google’s model. As far as I know, LTX Studio is legitimate, and I’m sure there are others.

Before I did all this research, though, I was confused by Veo3.ai. They say they aren’t affiliated with Google, but that’s a pretty spot-on name that comes up easily in the search results. They say they use Google’s model and sell a credit package for $49.99, which seems like a lot less of a risk than signing up for Google AI Ultra at $124.99 per month.

I found too many sources indicating that Veo3.ai is a potential security risk to use to sign up for them. But let’s say they’re legitimate. Are they offering a good deal?

To answer that question, we need to figure out how much money a credit is worth.  

The Value of a Credit

If you sign up for Google AI Ultra, for the first 3 months of your subscription at $124.99, you get 25,000 credits per month.

At this price each credit costs you 0.5 cents.

When you are using your credits in Flow, the usage depends on the model you pick, and number of outputs per prompt generation.

You can choose between four models:

Veo 2 – Fast (10 credits per output)
Veo 3 – Fast (0 credits per output)
Veo 2 – Quality (100 credits per output)
Veo 3 – Quality Beta (100 credits per output)

For the purposes of this post, we don’t need to get into the weeds over all the differences between these options. It’s enough to know that Veo 2 – Fast is the most primitive and doesn’t create audio, while Veo 3 – Quality Beta is the fanciest and creates audio. Videos made with it are probably what most people who are trying to get access want to do.

For each model, when you enter a prompt, you can have the AI generate between one and four outputs. Because each output is a little different even with the same prompt, generating several at once can save time because you’re more likely to get something you like. However, if there’s a problem with the prompt, it can be costly to find that out from four bad outputs at once.

Here is a breakdown of how many credits you can spend, depending on your settings:

Veo 2 – Fast (10 credits per output)
1 output: 10 credits
2 outputs: 20 credits
3 outputs: 30 credits
4 outputs: 40 credits

Veo 3 – Fast (0 credits per output)
This is anecdotal, but in my experience the quality of these outputs noticeably dropped when they were switched from their old cost of 20 credits to being free.

Veo 2 – Quality or Veo 3 – Quality Beta (both 100 credits per output)
1 output: 100 credits
2 outputs: 200 credits
3 outputs: 300 credits
4 outputs: 400 credits

Each output can be as low as 0 credits or as high as 400, depending on your settings. At $0.005 per credit, you’re paying between $0.00 and $2.00 per generation.

When the 3-month promotional period ends for Google AI Ultra and the price doubles from $124.99 to $249.99, the credit usage stays the same—but your cost per credit doubles from $0.005 to $0.01.

Now, each generation will cost between $0.00 and $4.00.

How does Veo3.ai stack up? Their cheapest monthly plan is $49.99 for 7,500 credits. Keep in mind these are credits to use through their website, not interchangeable with Google’s credits. However, that’s a cost of $0.0067 per credit, about 33 percent cheaper than Google’s $0.01 per credit.

According to Veo3.ai, there are two options for a Veo 3 model video generation:

Fast: 200 credits per generation.
Quality: 1,000 credits per generation.

They don’t say how many videos are created per generation. I’m going to proceed as if it is only one, figuring if it were more, they would announce that.

So now the question becomes, never mind how much each credit costs—how much does each generation cost?

Actual Cost Per Generation

Veo3.ai Fast: 200 credits × $0.0067 = $1.34 per output.
Veo3.ai Quality: 1,000 credits × $0.0067 = $6.70 per output.

Using Google’s Veo 3 directly (single output for comparison):
Fast: free.
Quality: 100 credits × $0.005 = $0.50 per single output.

Credit Value Comparison
Even though Veo3.ai credits cost less per credit, they require 10x more credits per generation. The lower per-credit price is misleading.

Unless Veo3.ai is giving you multiple outputs per generation—which they don’t advertise—you’re paying significantly more per video.

What Happens After the 3 Month Promotional Period Ends and Google Costs Double?

Google AI Ultra (after 3 months): $249.99 ÷ 12,500 credits = $0.02 per credit.

Actual Cost Per Generation After Price Increase (Google Veo 3):
Fast: free.
Quality: 100 credits × $0.01 = $1.00 per single output.

Veo3.ai (unchanged):
Fast: $1.34 per output.
Quality: $6.70 per output.

Even though Veo3.ai credits look cheaper, each generation uses far more of them. With Veo 3 Fast now being completely free for Ultra AI subscribers, and the overall quantity of credits doubling to 25,000 from the old 12,500, Google's official option is dramatically more cost-effective.

Now, if Veo3.ai quietly generates four outputs per generation—and just doesn’t advertise it—that would cut their cost per output to about $0.34 (Fast) or $1.68 (Quality).

That's still far more expensive than Google's Veo 3 Fast option (which costs 0 credits for Ultra subscribers) and more expensive than Google's Quality pricing even after the promo period ends.

It’s possible, but in the absence of clear information, it’s safer to assume one output per generation than that they are secretly generous. I researched this question of how many outputs it makes per generation, but was not able to find any specifics, beyond warnings that Veo3.ai provides a poor user experience and is probably a scam site.

If you'd rather skip the credits, subscriptions, and pricing headaches and just get video ads for your business, here's my work and here's how to reach me.